Horsepower, precision handling and advanced technology may stir the passions of car buyers but, with the number of speed cameras increasing across the UK, a Ford feature that allows drivers to limit their top speed has become an unlikely favourite.

 According to Hartwell, Ford’s Adjustable Speed Limiter (FASL) enables drivers to set a maximum speed in order to reduce the risk of speeding fines or bans through inadvertently exceeding the legal limit.

More than 220,000 Ford cars equipped with this technology were sold in 2011, outstripping other driver assistance features in the Ford range. In the UK alone, 20 percent of customers benefited from the speed limiter device.

 “At the press of a button this technology helps you to limit the speed of your vehicle,” explained Simon Ellis, general manager of Hartwell Ford Banbury. “It only takes a momentary lapse of concentration to exceed the speed limit, which is why this technology can give drivers peace of mind and help them to stay the right side of the law.”

 The Adjustable Speed Limiter enables drivers to set a top speed of anywhere between 10mph and the legal limit. Exceeding the self-selected limit results in a reduction of the fuel supply to the engine and the vehicle automatically slows down. Ford models featuring the FASL include the Galaxy, Focus, C-MAX and Grand C-MAX.

 “The Adjustable Speed Limiter is now available on the majority of Ford cars that we sell and the demand proves just how valued it is,” Simon added. “You can set your maximum speed and you don’t have to constantly look at the speedometer.”

 For further information contact Hartwell Ford Banbury on tel 0844 324 1550 or on-line at www.hartwell.co.uk